Pass the Adobe Analytics AD0-E207 Questions and answers with ValidTests

 Business Requirement: The company wants to track shares of blog posts to social networks and report on the total number of shares and the specific networks used.

 Variables and Metrics Needed:

eVar for "Blog Post Title": Captures the title of the blog post being shared.

eVar for "Blog Share Social Network": Captures the social network to which the post is shared.

Event for "Blog Shares": Captures the number of times a post is shared.

 Explanation:

eVar for "Blog Post Title": This variable allows reporting on the specific blog posts being shared.

eVar for "Blog Share Social Network": This variable tracks which social networks the posts are shared to, enabling detailed reporting.

Event for "Blog Shares": This metric captures the total number of shares, providing a quantifiable measure of sharing activity.

 Verification: According to Adobe Analytics best practices for tracking social sharing, using specific eVars for post titles and social networks along with an event for total shares ensures comprehensive reporting (Adobe Analytics Implementation Guide).

To create a segment that captures visitors who engaged with a specific link type and purchased a specific product within the same visit, the following structure should be used:

Visitor container: Ensures the segment applies to the entire visitor’s history.

Visit container (product = "xyz"): Ensures that the product "xyz" was purchased during the visit.

**Hit (prop17 = "Checkout"

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To capture and analyze the contribution of news sections to conversions, the following steps should be taken:

Assign a custom eVar to capture the news section value: This allows for tracking which news sections users engage with.

Enable linear attribution to the eVar: Linear attribution ensures that all news sections engaged with during a session are credited proportionally for any conversions, providing a more balanced view of their contribution.

Expire the eVar after the visit: This ensures that the attribution is relevant to the current session and does not carry over to future sessions, maintaining accuracy in conversion analysis.

This approach provides a clear and comprehensive understanding of how different news sections contribute to conversions.

Virtual report suites in Adobe Analytics have the following attributes:

Some settings are inherited from the parent report suite: Virtual report suites inherit certain configurations from the parent report suite, such as variable definitions and processing rules.

They can be added individually to permission groups: Virtual report suites can be assigned to different user groups, allowing for controlled access based on permissions.

Current and real-time data is supported: Virtual report suites support current and real-time data, enabling up-to-date reporting and analysis.

These attributes make virtual report suites a flexible and powerful tool for segmenting and managing data within Adobe Analytics.

To deploy Adobe Analytics with Launch asynchronously, the necessary JavaScript library must be referenced in the header code of the HTML page. This ensures that the Launch library is loaded early in the page load process, allowing it to manage and fire tags efficiently.

Standard metrics in Adobe Analytics are those that come pre-configured within the platform and are commonly used across various types of implementations. These include:

Purchase: Tracks the completion of a purchase transaction.

Orders: Records the number of orders placed.

These metrics are essential for eCommerce tracking and are part of the standard set of metrics available in Adobe Analytics.

For Single Page Applications (SPAs), it is important to capture the URL changes correctly. Thes.pageURLvariable should be mapped todataLayer.urlto ensure that Adobe Analytics captures the correct URL each time the state changes in the SPA. This allows accurate tracking of user navigation within the SPA framework.

The best practice for generating the data layer object each time a page is requested is to use server-side code to include the data layer in a<script>block in the page HTML’s<head>section. This ensures that the data layer is available as soon as the page starts loading and can be used by Adobe Launch and other scripts. By having the data layer generated server-side, it reduces reliance on the client-side code and ensures the data is consistent and accurate for each page load.

The difference betweeneVar1andpost_eVar1values indicates that processing rules or Vista Rules are being applied. Processing rules or Vista Rules can modify the values of variables after the initial data collection. In this case,eVar1initially has no value, butpost_eVar1shows the modified value "PDP:summer

" after the application of these rules.

 Business Requirement: Disable Activity Map to prevent collecting Personal Identifiable Information (PII) in links.

 Method:

s.trackInlineStats: Setting this to false disables Activity Map tracking.

 Explanation:

s.trackInlineStats to false: This setting stops Activity Map from tracking link clicks and capturing PII in links.

 Verification: According to Adobe Analytics Activity Map documentation, disabling Activity Map by settings.trackInlineStatsto false prevents the collection of potentially sensitive data (Adobe Activity Map Documentation).