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According to the Adobe documentation, segment job is a feature that allows running an on-demand evaluation of segments using batch datasets and getting an updated segment count within minutes. Segment job can be used to achieve this task by selecting the segment and clicking on “Run segment job” from the action bar. Reference:https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-job.html?lang=en

According to the Adobe documentation2, streaming ingestion is the type of ingestion that allows data to appear in real time in customer profiles. Streaming ingestion enables data to be ingested continuously from sources such as mobile applications, websites, or IoT devices. Streaming ingestion also supports identity stitching and profile merge policies to create unified customer profiles. References: 2 https://experienceleague.adobe.com/docs/experience-platform/ingestion/home.html?lang=en#streaming-ingestion

According to the Adobe documentation, some destinations require email addresses to be hashed using SHA256 algorithm before they can be used as target identities. These destinations include Facebook, Salesforce Marketing Cloud, Linkedin Matched Audiences, and Google Customer Match. Reference:https://experienceleague.adobe.com/docs/experience-platform/destinations/ui/destination-actions.html?lang=en#hashing-email-addresses

According to the Adobe documentation, a Data Steward is a role that is responsible for ensuring data quality, compliance, and governance across the organization. Some of the main tasks of a Data Steward include creating data policies and applying them to datasets and fields, reviewing data, datasets, and data samples to apply and manage metadata usage labeling, monitoring data quality issues and resolving them, etc. Reference:https://experienceleague.adobe.com/docs/experience-platform/data-governance/home.html?lang=en#roles

According to the Adobe documentation, the first step to send segments to Facebook is to check the Facebook account prerequisites, such as having a Facebook Business Manager account, a Facebook app ID, and a Facebook system user access token. The second step is to connect to the destination by creating a new destination of type Facebook connection and providing the required information. Reference:https://experienceleague.adob

According to the Adobe documentation, a custom namespace is a namespace that is created by the user to define a specific type or source of identity value that is not available in the predefined namespaces. A custom namespace for memberid would be recommended to fetch profiles for known customers who land on their website from Google organic search and authenticate, because memberid is a unique user id that is specific to this use case and not covered by any predefined namespace. References:https://experienceleague.adobe.com/docs/experience-platform/profile/identity-service/namespace.html?lang=en#custom-namespaces

According to the Adobe documentation, contract is a type of data usage label that indicates data that has contractual limitations on how it can be used, such as opt-out events or third-party data. Contract data can be excluded from segments used in off-site targeting by applying data usage policies that enforce data governance rules. Reference:https://experienceleague.adobe.com/docs/experience-platform/data-governance/dule/dule-overview.html?lang=en#dule-overview

According to the Adobe documentation, by combining in-store purchase data with online purchase data using a phone number as the primary key, the retailer can create more accurate segments of customers based on their purchase behavior across channels. For example, the retailer can target in-store purchasers who have not bought online yet, or frequent purchasers who have bought both online and offline multiple times. These segments can be targeted in paid campaigns to increase conversion rates and reduce cost per acquisition (CPA). Reference:https://experienceleague.adobe.com/docs/experience-platform/segmentation/home.html?lang=en#segmentation

The most likely explanation for the dramatic drop in segment size is that the majority of browsers on the website are not authenticated. This means that they do not have a loyalty account or a unique identifier that can be matched with the gender attribute from the loyalty system. Therefore, they are excluded from the segment that ANDs the gender attribute with the browsing behavior. To increase the segment size, the retailer could use other methods to identify or infer the gender of anonymous browsers, such as cookies, device IDs, or third-party data.

An example of a profile namespace is email. A profile namespace is a type or source of identity value that is used to identify a customer across different data sources. Email is a predefined profile namespace that represents the email address of a customer. Other examples of profile namespaces are Phone Number, ECID, or CRM ID