Which functionality enables a business practitioner to display different variations of content to the recipients of the email delivery according to a predefined condition configured in the expression editor?
The functionality that enables a business practitioner to display different variations of content to the recipients of the email delivery according to a predefined condition configured in the expression editor is called Dynamic content .
Dynamic content functionality in email marketing platforms like Adobe Campaign allows business practitioners to create different content variations within an email that are displayed to different recipients based on predefined conditions. These conditions are typically configured in the expression editor, where practitioners can define the criteria that determine which content variation a recipient will see. This can be based on demographic information, past behavior, or any other data point collected on the recipient.References:The dynamic content functionality is a core feature of modern email marketing and campaign management systems designed to deliver personalized content to recipients.
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