To send an email using an Email Program in Marketo, you need to follow these steps:
Create an Email Program by selecting the Email Program type and the Email Send channel. You can use a Master Program Template (MPT) to save time and maintain consistency12
Create or select an email asset that you want to send. You can use an existing email template or create a new one. You can also personalize your email using tokens, dynamic content, and snippets3
Approve the email asset by clicking the green checkmark icon next to the email name. This will make the email available for use in the Email Program3
Go to the Audience tab of the Email Program and select the recipients of your email. You can use smart lists, static lists, or segments to define your audience. You can also exclude people from receiving your email by using suppression lists.
Go to the Schedule tab of the Email Program and choose the date and time when you want to send your email. You can also enable Head Start, which will pre-process your email up to 12 hours before the scheduled send time, to improve the deliverability and performance of your email. However, Head Start is not a mandatory step for sending an email.
If you want to test different versions of your email to see which one performs better, you can set up an A/B test in the Email Program. You can test different aspects of your email, such as subject line, sender name, content, or delivery time. You can also choose the winner criteria, the test duration, and the test sample size. However, A/B testing is not a mandatory step for sending an email.
Approve the Email Program by clicking the green checkmark icon next to the program name. This will activate the Email Program and send your email according to your schedule and settings.
References: 1: Create an Email Program | Adobe Marketo Engage 2: Marketo Success Series: Email Programs - Marketing Nation 3: Send an Email | Adobe Marketo Engage : Choose Recipients for an Email Program | Adobe Marketo Engage : Schedule an Email Program | Adobe Marketo Engage : Create an A/B Test in an Email Program | Adobe Marketo Engage : Approve an Email Program | Adobe Marketo Engage
Submit