Sharing of demand data with a supplier is an example of collaboration between suppliers and operations which would give more lead time visibility. This is because it allows the supplier to plan and adjust their production and delivery schedules according to the customer’s needs, reducing the risk of stockouts or excess inventory. It also enables the supplier to provide feedback and suggestions to improve the demand planning process and the accuracy of the forecasts. Sharing of demand data is a key component of supplier relationship management (SRM) and collaborative planning, forecasting, and replenishment (CPFR). References :=
Essentials of Supply Chain Management, Chapter 6: Demand Planning and Forecasting, Section 6.4: Collaborative Planning, Forecasting, and Replenishment, pp. 101-103
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