The S-O quadrant represents the intersection of Strengths (S) and Opportunities (O). In this quadrant, organizations can leverage their internal strengths to capitalize on external opportunities. By doing so, they can create a competitive advantage. It involves using existing organizational capabilities to exploit favorable market conditions or emerging trends. For example, if a company has strong R&D capabilities (a strength) and identifies a growing market segment (an opportunity), it can develop innovative products or services to gain a competitive edge. The S-O quadrant emphasizes proactive strategies that align internal resources with external possibilities1.
References:
The ASQ Certified Manager of Quality/Organizational Excellence Handbook, Fifth Edition
Google Books: The ASQ Certified Manager of Quality/Organizational Excellence Handbook
ASQ Certified Manager of Quality/Organizational Excellence Handbook (eBook)
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