When discussing a proposed audiovisual project with a new customer, it is essential for the salesperson to first identify the key decision makers and stakeholders in the client's organization. This step ensures that all relevant parties are involved in the decision-making process and that their needs and expectations are understood and addressed. It also facilitates smoother communication and project approval processes.
[References:, Axis Communications - Client Engagement and Sales Strategies, Customer Relationship Management (CRM) Best Practices, , ]
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