Which of the following is a principle to be adhered to when producing communications during a disruption?
A.
Communications should be consistent with the organization's beliefs, culture, values and value proposition
B.
Senior personnel in areas affected by the disruption should take the lead in producing and releasing accurate information via media
C.
Communications should be so that individuals involved in the disruption can be directly contacted by interested parties
D.
In order to ensure that communications are not delayed, only pre-agreed general statements, without any reference to the specific disruption, may be released to pre-agreed interested parties
Effective communication during disruption must align with the organization's core beliefs, culture, and values to maintain trust and credibility. The CBCI 7.0 course highlights that consistent messaging helps ensure stakeholders understand the organization’s position and response approach. Communications must be transparent and reflect organizational identity, supporting both internal morale and external reputation. Delegation of communications to appropriate experts and timely information sharing are also important but must be aligned with organizational values for coherence.
[Reference:CBCI 7.0 Study Guide, Module 6: Communications and Media Management, pages 115-118., ]
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