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CIMA Strategic E3 Question # 45 Topic 5 Discussion

E3 Exam Topic 5 Question 45 Discussion:
Question #: 45
Topic #: 5

FFF manufactures and sells three consumer products. The Marketing Manager has enough funds to commission an advertising campaign for only ONE of the three products. 

 

The Marketing Manager's criterion for allocating funds for an advertising campaign is that the product should be a "Star" according to the BCG matrix.

E3 Question 45

Which product should receive the investment? 
A.

Product A

B.

Product B

C.

Product C

D.

None of the three products meet the criterion.

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Actual exam question for CIMA E3 exam by Jax54575 at May 4, 2026, 2:56:44 AM

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