Damaged brand perception is an example of an indirect cost because it is not directly related to a specific product or service, but rather to the overall reputation and image of the company. Damaged brand perception can result from various factors, such as poor quality, customer dissatisfaction, security breaches, or negative publicity. Damaged brandperception can affect the company’s ability to attract and retain customers, partners, and investors, and thus reduce its profitability and competitiveness.
References: EPI Data Centre Training Framework, Indirect Cost: Definition and Example, What Is Indirect Cost? Definition, Types and Examples.
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