Data are often proprietary or confidential because they contain valuable information that can give a competitive advantage to the owner or affect the privacy of the individuals or entities involved. Data can be classified into different levels of sensitivity and protection, depending on the potential impact of unauthorized disclosure, modification, or loss. For example, data that contain personal, financial, or health information of customers or employees are usually considered highly confidential and require strict security measures. Data that contain trade secrets, intellectual property, or strategic plans are also typically proprietary and confidential, as they can affect the market position or reputation of the owner. Data that are public or non-sensitive, such as general information about products or services, may not require the same level of protection, but still need to be managed and maintained properly. References: CITM Course Outline, Module 6 - Data Management, Section 6.1 - Data Classification and Protection; Sample Exam, Question 72.
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