According to the CITM course outline1, there are five data collection techniques that are commonly used in business analytics. They are:
Observations: This technique involves watching and recording the behavior, actions, or events of interest. Observations can be either direct or indirect, structured or unstructured, participant or non-participant.
Interviews: This technique involves asking questions to individuals or groups of people who have relevant knowledge or experience on the topic. Interviews can be either structured, semi-structured, or unstructured, depending on the level of flexibility and standardization of the questions.
Surveys: This technique involves administering a set of questions to a sample of respondents who represent the population of interest. Surveys can be either quantitative or qualitative, depending on the type and scale of the questions.
Focus groups: This technique involves gathering a small group of people who share some common characteristics or opinions on the topic and facilitating a discussion among them. Focus groups can be used to explore attitudes, perceptions, feelings, or preferences of the participants.
Documents: This technique involves reviewing and analyzing existing documents or records that are relevant to the topic. Documents can be either primary or secondary, depending on the source and authenticity of the information.
References:
1: 7 Data Collection Methods and Techniques | SafetyCulture
2: CITM 500 Data and Information Management | The Chang School of Continuing Education - Toronto Metropolitan University
4: Data Collection - Methods Types and Examples - Research Method
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