GInI’sCInP Handbookdefines innovation as "doing something in a new or novel way that delivers more value and/or better experiences" to customers and markets—focusing on outcomes (value, experience) over means. This broad definition encompasses product, process, or business model innovations, prioritizing customer benefit. "Better branding/advertising" (A) is marketing, not innovation itself. "Lower prices/easier access" (C) may result but isn’t the definition. "Newer technology/more features" (D) is a method, not the end. Option B matches GInI’s exact wording, aligning with the original answer, reflecting a customer-centric, outcome-focused ethos—a GInI bedrock principle shaping its innovation taxonomy.
[Reference:GInICInP Handbook, Section on Definition of Innovation., ]
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