Identical to Q85 (repeated in original), GInI’sCInP Handbookemphasizes that "not innovating" incurs greater long-term costs than innovating—lost opportunities, declining market position, and eventual irrelevance outweigh innovation’s upfront investment. Firms that stagnate face existential risks, as GInI illustrates with examples like Blockbuster versus Netflix. "Not controlling costs" (A) risks profitability but isn’t strategic. "Large dividends" (B) is tactical, not existential. "Too many brands" (D) is a misstep, not a fatal flaw. Option C aligns with GInI’s stance, matching the original answer, reinforcing innovation as a necessity, not an option—a GInI principle validated by competitive dynamics.
[Reference:GInICInP Handbook, Introduction on Innovation’s Strategic Importance., ]
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