An important trend in privacy program development is the movement beyond crisis management to proactive prevention. This means that instead of reacting to privacy breaches or incidents after they occur, organizations are taking steps to prevent them from happening in the first place. This involves implementing privacy by design principles, conducting privacy impact assessments, adopting privacy-enhancing technologies, training staff on privacy awareness and best practices, and monitoring compliance and performance. By doing so, organizations can reduce risks, costs, and reputational damage associated with privacy violations. References: [IAPP CIPM Study Guide], page 93-94; [Moving from Crisis Management to Proactive Prevention]
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