RST, Inc. is a global electronics manufacturer which has purchased electronic assemblies from Supplier X for many years. RST has experienced occasional quality problems with these assemblies, and these problems have caused significant delays in production. Because RST's senior management regards Supplier X as a loyal supplier, the firm has not looked to replace it. Nevertheless, RST's supply manager feels that Supplier X has become complacent in Its relationship with RST and is behind the market in important technological advances. Which of the following should the supply manager do FIRST to convince RST's senior management to re-source the electronic assemblies?
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