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ISM INTE Question # 60 Topic 7 Discussion

INTE Exam Topic 7 Question 60 Discussion:
Question #: 60
Topic #: 7

DFG Inc. has been experiencing declining sales in its consumer division. After analyzing its sales data, the company determines that racial and ethnic minorities are underrepresented as consumers of its products. DFG decides to focus on increasing its appeal to these groups. DFG's products are of excellent quality and value, and the firm believes that its sales are weak with this segment because of a lack of knowledge about DFG and its products.

Which of the following is the FIRST step that DFG should undertake?
A.

Publicize DFG’s supplier diversity program, which has grown in both the number of participating suppliers and the amount of materials purchased from diverse suppliers

B.

Hire a marketing and advertising firm that specializes in the minority consumer segment to build and monitor a program aimed at racial and ethnic minority customers

C.

Have DFG’s public relations group promote the firm's racially and ethnically diverse executive leadership in large media outlets

D.

While advertising the quality and value of their products, offer coupons via direct marketing that target minority communities

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Actual exam question for ISM INTE exam by Milo9605 at May 3, 2026, 6:48:38 PM

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