NAHQ CPHQ Certification CPHQ Question # 137 Topic 14 Discussion

Strategic planning is a process through which business leaders map out their vision for their organization’s growth and how they’re going to get there12345. During the strategic planning process, stakeholders review and define the organization’s mission and goals, conduct competitive assessments, and identify company goals and objectives12. The product of the planning cycle is a strategic plan, which is shared throughout the company12. Therefore, establishing organizational goals is an essential step in thestrategic planning process.