PECB ISO 27001 ISO-IEC-27001-Lead-Implementer Question # 48 Topic 5 Discussion

In the scenario described, Kyte's failure to provide answers to users' questions in the Q&A section of its online shopping website demonstrates a lack of responsiveness. Responsiveness is a key principle of an effective communication strategy, especially in customer service. It involves timely and appropriate reactions to inquiries and feedback, ensuring that customers' concerns and queries are addressed promptly. By not responding, Kyte is not adhering to this principle, potentially affecting customer satisfaction and trust.