While identifying the correct people to communicate with is important, MSP does not list it as one of the four core elements of successful communication.
The MSP Practitioner outlines the four core elements as:
a) Stakeholder identification and analysis
b) Message Clarity and consistency
c) Effective system of message delivery
d) Feedback Collection system
These elements ensure messages are targeted, clear, consistently delivered, and that feedback is captured to improve communication.
Misidentifying core communication elements can weaken engagement efforts, so focusing on these pillars supports stronger communication outcomes throughout the programme lifecycle.
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