Rewarding excellence in customer service reinforces its value by recognizing and incentivizing positive behavior, fostering a customer-focused culture. Option A (focusing on poor examples) may demoralize staff. Option B (logo clothing) promotes branding, not service. Option D (interactive activities) is useful for training but less impactful than rewards. This question aligns with the Management and Marketing category, emphasizing customer service strategies.
[Reference:ETS Praxis Business Education: Content Knowledge (5101) Study Companion, Section on Management and Marketing; Services Marketing, Chapter 5., ]
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