Salesforce Architect Exams B2C-Solution-Architect Question # 38 Topic 4 Discussion

B is correct because Marketing Cloud can be used for customer segmentation based on VIP status and cart abandonment behavior. B2C Commerce can be used for creation of coupon codes using promotion rules and coupon code restrictions. B2C Commerce and Marketing Cloud functionalities can be used to send abandoned cart emails using the Marketing Cloud Connector cartridge and the Abandoned Cart Journey template. Marketing Cloud can track email open and forward count using tracking metrics.

A is incorrect because Service Cloud is not used for customer segmentation or creation of coupon codes. Service Cloud is used for customer service and case management.

C is incorrect because B2C Commerce is not used for customer segmentation or creation of coupon codes. B2C Commerce is used for online shopping and order management.

D is incorrect because Tableau CRM is not used to track email open and forward count. Tableau CRM is used for data analysis and visualization.

References:

: https://help.salesforce.com/s/articleView?id=sf.mc_co_create_audience_segment.htm &type=5

: https://documentation.b2c.commercecloud.salesforce.com/DOC1/topic/com.demandware.dochelp/content/b2c_commerce/topics/coupons/b2c_creating_coupon_codes.html

: https://help.salesforce.com/s/articleView?id=sf.mc_co_abandoned_cart_journey.htm &type=5

: https://help.salesforce.com/s/articleView?id=sf.mc_es_email_tracking_metrics.htm &type=5