Salesforce Marketing Cloud Consultant CRT-550 Question # 2 Topic 1 Discussion

Comprehensive and Detailed Explanation:

Correct answers are C and D.

C — Shipment object must have a Lookup relationship to either Lead or Contact to map and trigger the send to the correct subscriber.

D — An Apex Trigger must be created on the Shipment object to fire the Triggered Send via the Marketing Cloud Connect package.

❌ Why others are wrong:

A: It does not matter if the Shipment is visible on the Account Related List.

B: A Lookup relationship (not necessarily Master-Detail) is needed. Master-Detail is not required.

Exact Extract from Salesforce Official Documentation:

Salesforce Help — Triggered Sends in Marketing Cloud Connect:

"To use Triggered Sends on custom objects, the object must include a Lookup field to Lead or Contact and must have an Apex Trigger to initiate the send based on changes to the object."

(Source: https://help.salesforce.com/s/articleView?id=sf.mc_co_triggered_sends_custom_objects.htm )

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