View all questions & answers for the Marketing-Cloud-Account-Engagement-Specialist exam
What causes a sync from Salesforce to Marketing Cloud Account Engagement?
Updating a formula field in Salesforce
Updating a field on a Contact record that does not have an email address
Opening a one to one email
Making field changes to a Lead or Contact record
The main cause of a sync from Salesforce to Account Engagement is making field changes to a Lead or Contact record (D). This will trigger a sync of the updated fields to the corresponding prospect record in Account Engagement. Updating a formula field in Salesforce (A) will not cause a sync, as formula fields are not supported by Account Engagement. Updating a field on a Contact record that does not have an email address (B) will not cause a sync, as email address is a required field for syncing. Opening a one to one email © will not cause a sync, as it is not a field change event. References: What Causes a Prospect to Sync from Salesforce to Account Engagement?
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