Salesforce Marketing Cloud Consultant Marketing-Cloud-Consultant Question # 4 Topic 1 Discussion

To manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder, Northern Trail Outfitters should use a Salesforce Campaign. A Salesforce Campaign is an object in Sales Cloud that allows marketers to group leads or contacts for a specific marketing initiative, such as an email campaign. A Salesforce Campaign can be used as a target audience in Marketing Cloud using the Send Flow in Content Builder. References: https://help.salesforce.com/s/articleView?id=sf.campaigns_overview.htm &type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_send_flow.htm &type=5