Salesforce Marketing Cloud Consultant Marketing-Cloud-Consultant Question # 42 Topic 5 Discussion

A parent business unit is the top-level business unit in an account hierarchy that can share data, content, and settings with its child business units. A child business unit is a lower-level business unit that inherits data, content, and settings from its parent business unit but can also have its own data, content, and settings. By creating a parent business unit for the corporate office and a child business unit for each franchise owner, the customer can achieve data and content sharing as well as customization and segmentation for each local store. References: https://help.salesforce.com/articleView?id=sf.mc_overview_business_units.htm &type=5