Salesforce Developers Marketing-Cloud-Developer Question # 20 Topic 3 Discussion

To create a Call-To-Action (CTA) link in an email that will display personal information about the subscriber on a landing page, the developer should use the AMPscript CloudPagesURL function (A). This function generates a URL for a CloudPage and can include parameters such as SubscriberKey or EmailAddress, which will be passed to the landing page securely.

Example usage:

rectTo(@url)=%%">View Your Information</a>

This ensures that the SubscriberKey is securely passed to the CloudPage without exposing it directly in the URL.

References:

Salesforce Marketing Cloud AMPscript Guide: CloudPagesURL

Salesforce Marketing Cloud Documentation