A Northern Trail Outfitter’ (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.
What are the effects of the click to the subscriber’s status?
A.
Status is changed to Active and the bounce count is unchanged
B.
Status is changed to Held for 72 hours and the bounce count is set to Zero
C.
Status remains as Bounced the bounce count is unchanged
D.
Status is changed to Active and the bounce count is set to Zero
When a subscriber with a Bounced status clicks a link in a Marketing Cloud email:
Subscriber Status:Salesforce automatically updates their status to Active. This action confirms the email address is valid and re-engages the subscriber.
Bounce Count:The bounce count is reset to zero. According to Salesforce’s Bounce Mail Management documentation:
"If a subscriber clicks a link in an email, their status is updated to Active, and their bounce count is reset to zero."
This reset occurs because the click overrides previous bounce history, signaling renewed engagement and deliverability.
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