When implementing a Salesforce marketing automation solution, it is crucial to understand the nonprofit’s overall marketing objectives and strategy first. This foundational question will guide the consultant in aligning the marketing automation tools with the nonprofit's goals and ensuring the solution supports their broader mission. Knowing the marketing objectives and strategy will also help in tailoring the solution to effectively target the right audience, measure success, and adjust tactics as needed.
References:
Salesforce Nonprofit Cloud Consultant Study Guide
Marketing Cloud Implementation Guide
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