To route new leads to the correct sales person based on thelead address, the administrator should use lead assignment rules that specify criteria based on lead fields such as City, State/Province, or Country, and assign leads that match those criteria to queues or users. Lead assignment rules can be triggered automatically when leads are created or manually by users. Creating a formula field, assigning with an escalation rule, or configuring a validation rule will not route leads to sales people. References:https://help.salesforce.com/s/articleView?id=sf.leads_assignment_rules.htm &type=5
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