Empathy maps are a tool associated with design thinking that help to understand the user’s needs, goals, pain points, and emotions. Empathy maps are visual representations of what the user thinks, feels, sees, hears, says, and does in relation to a problem or a solution. Empathy maps help to create a shared understanding of the user among the team and stakeholders, and to generate insights for designing user-centric solutions. Empathy maps can be created based on user research, interviews, observations, or personas123.
1: Design Thinking - Scaled Agile Framework 2: TEN TOOLS FOR DESIGN THINKING - culturepartnership.eu 3: The Most Complete Design Thinking Tools & Resource Collections - Mockplus
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