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  5. Salesforce Customer Data Platform (CDP) Exam (SU24) Questions and Answers

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Questions # 1:

A banking customer wants bring banking data to calculate customer lifetime value using calculated insights. What is the correct data flow in CDP to create this insight to use in segmentation?

Options:

A.

Create new Calculated Insights(CI) -> Map Data Stream(DSO) to CI -> Use CI in segments

B.

Create new Data Stream (DSO) -> Create Calculated Insights(CI) -> Use CI in segments

C.

Create Segment -> Create Calculated Insights(CI) -> Create new Data Stream (DSO) -> Use CI in segments

D.

Create new Data Stream (DSO) -> Map Data Stream Object (DMO)-> Create Calculated Insights(CI) -> Use CI in segments

Expert Solution
Questions # 2:

Which two interaction studio featuresare updated with activation from salesforce CDP?

Options:

A.

Segments

B.

Promotions

C.

Profile attributes

D.

Event data

Expert Solution
Questions # 3:

What is the primary object for an Organization, Individual, Affiliation Group, Member in the Cloud

Information Model?

Options:

A.

Membership

B.

Party

C.

Global Account

D.

Individual

Expert Solution
Questions # 4:

Which of the fields is non-editable during dataingestion?

Options:

A.

Field label

B.

Header label

C.

Field API name

D.

Data Type

Expert Solution
Questions # 5:

Which threetypes of data can identity resolution combine into a unified profile?

Options:

A.

Corporate Performance

B.

Behavioral

C.

Profile

D.

Product

E.

Transactional

Expert Solution
Questions # 6:

Where does Data Specialist enable value suggestion on an attribute for segmentation?

Options:

A.

Segment Setup

B.

Data Mapping (accurate)

C.

Data Modeling

D.

Data Stream Setup (it can be also answer. HELP doc )

Expert Solution
Questions # 7:

Which two files are activated to Cloud file storage to publish segment?

Options:

A.

A file that containssecurity credential

B.

A file that contains the segment defination

C.

A file that contains the segment members with additional attributes

D.

A file that contains calculated insights

Expert Solution
Questions # 8:

What modeling format describe the Individual and Contact Point objects?

Options:

A.

Jagged

B.

Normalized

C.

Compress

D.

De-Normalized

Expert Solution
Questions # 9:

Which two dependences can prevent a Data Streamfor being deleted?

Options:

A.

A data stream attribute is used inSegmentation

B.

A data stream attribute is used in Calculated Insight

C.

A data stream attribute is mapped to a Data Model object

D.

A data stream attribute is used in Activation

Expert Solution
Questions # 10:

Whatpermission setting should an admin check if the custom CRM object is not accessible from CDP?

Options:

A.

Create object permission enabled in CDP org

B.

Read object permission enabled in Source CRM Org

C.

Modify all object permission enabled in CDP org

D.

View Allobject permission enabled in Source CRM org

Expert Solution
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