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Questions # 11:

A business practitioner needs to configure an event triggered campaign based on the customer journey as shown below.

Question # 11

What should the business practitioner do to configure an email attachment on the fly to a transactional message?

Options:

A.

Define SOAP attachment parameters (<%= rtEvent.ctx.attachementUrl %>) within the content of ® the delivery

B.

In the attachment definition screen, enter the attachment URL

C.

Use Java Script activity to attach the document

D.

In the advanced screen, enter the SOAP attachment parameter

Expert Solution
Questions # 12:

A business practitioner is preparing a presentation and needs to list and report the email errors.

Which contains the possible delivery bounce types?

Options:

A.

Hard, Soft, Unreachable

B.

Hard, Soft, Ignored

C.

Hard, Medium, Soft, Unreachable

D.

High, Medium, Light

Expert Solution
Questions # 13:

A campaign is sent past the end date. What is the result?

Options:

A.

The campaign sends as usual.

B.

The campaign does not execute past the end date.

C.

The campaign continues to send with outdated data.

D.

The campaign prompts for an updated end date.

Expert Solution
Questions # 14:

What happens when there are multiple reviewers assigned to a delivery approval job?

Options:

A.

The approval job is complete once a reviewer has responded

B.

Once all reviewers have responded, the approval job is completed by the Campaign Manager

C.

The approval job is complete when all reviewers have responded

D.

Once a reviewer has responded, the approval job is completed by the Campaign Manager

Expert Solution
Questions # 15:

A retail company would like to send a promotional offer to their loyalty customers which is redeemable by a phone call to their customer call center The segmented population for the send is 23,500 and the customer center is equipped to redeem 5,000 offers each day.

How would a business practitioner ensure that the offers are controlled in a sequential send?

Options:

A.

Create multiple segments of 5000 to be sent sequentially and apply pressure rules to prevent marketing fatigue

B.

Create an incremental query and apply the Capacity Typology rule to exclude the messages when ® the limit of 5000 is reached

C.

Create an incremental send for 5000 offers and apply the Filtering Typology rule to exclude the () messages when the limit is reached

D.

Limit the 23.5K segment to segment of 5000 each day and apply the Control Typology rule to exclude the messages when the limit is reached

Expert Solution
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