In a designated agency model, a brokerage allows for agents within the firm to represent different parties in the same transaction, provided they are designated to do so. The client is represented by only the agent(s) named on the consumer licensee disclosure form.
This model ensures that the interests of both the buyer and seller are separately represented by agents who have been specifically appointed by the broker to represent each party. Other agents in the firm do not have fiduciary duties to the client unless explicitly designated.
The designated agency structure allows for more specialized attention and reduces conflicts of interest, as only the designated agent represents the client.
[Reference: 254 CMR 3.00 – Agency Relationships; Massachusetts Real Estate Candidate Information Bulletin., ]
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