HUD guidelines on advertising under the Fair Housing Act (42 U.S.C. §§ 3601–3619) prohibit language that expresses limitations, preferences, or discrimination based on a protected class (race, color, religion, sex, disability, familial status, or national origin). However, phrases describing the property’s location or proximity to amenities (such as “walk to bus-stop” or “near shopping center”) are not considered discriminatory under HUD’s advertising rules.
HUD distinguishes between “steering language” and neutral descriptors. References to nearby services are acceptable because they do not discourage or exclude individuals with disabilities; they simply describe a geographic fact. HUD specifically lists “walk to transportation” as non-discriminatory advertising language in its Fair Housing Advertising Guidelines.
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