To make Adobe Analytics data GDPR-compliant, specific privacy settings need to be applied to the variables that collect personal data. The following privacy settings are relevant:
12: This identifier is for data elements that are directly related to individuals.
DEL-PERSON: This setting indicates that the data should be deleted if requested by the user under GDPR.
ACC-PERSON: This setting allows access to the data by the individual upon request.
By applying these settings to the variables collecting gender and age data, the company ensures compliance with GDPR regulations, allowing for the necessary control and access to personal data.
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