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Tom owns a guitar shop, called Jones's Guitars. In attempt to drum up business, he's decided to launch a guerilla marketing campaign.
Which of the following is the correct example of Tom using guerilla marketing?
Placing an empty guitar rack outside his shop with a sign saying, "Free air guitar - one per person."
Encouraging customers to try one of the store's brand new guitars.
Launching a social media campaign called #GetDownTo]ones's
Encouraging all his staff to try to build a rapport with the customers.
Spending a lot of money on decorating the shop and playing the most famous guitar-based songs.
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