Which of the following is important when considering the 'Promotion' element of the marketing mix?
L and M are setting up a business offering guided hiking holidays in national parks throughout the world. The price of the holidays will include airfares and accommodation; their initial research shows that there will be a huge variability in the cost of both.
What type of pricing will be appropriate for their holidays?
Fusion is predicted as one of the characteristics to define the Fourth Industrial Revolution.
What is meant by fusion' in the context of the Fourth Industrial Revolution?
Inventory control, which maintains a low level of inventory, is important to ensure which of the following?
Which THREE of the following features are associated with a delegated sourcing strategy as part of an organisation's supply network?
H works in an organisation that supplies advertising space in prominent areas in inner cities. She frequently works at client premises with limited time spent at the office headquarters. H's colleagues also work in the same manner and the organisation has reduced office space as most employees are not in the office all at the same time. Instead, a bank of work stations are provided for sales staff with telephones and internet connections. Which of the following working arrangements is described above as being provided by the organisation?
Tom owns a guitar shop, called Jones's Guitars. In attempt to drum up business, he's decided to launch a guerilla marketing campaign.
Which of the following is the correct example of Tom using guerilla marketing?
Company S is a busy vehicle part manufacturer specialising in commercial vans and lorries. The company takes as many as nine deliveries of raw materials every day and these items are entered into the electronic inventory system upon arrival. When an item of inventory is taken from stores this is also updated electronically. Which inventory control system would be best utilised within Company S?
Porter's Value Chain was developed to determine whether a firm's activities contribute towards it's competitive advantage. E is the new Chief Executive of an organisation which manufactures and distributes hand made wooden furniture. His initial observations are that sometimes the workflow through the organisation can be a little disjointed and it is unclear from overall results which areas contribute to profit and quality and which do not. Using Porter's Value Chain model, identify which THREE of the options below are Primary activities.
Place 'Management accountant' or 'Financial accounant' next to each of the following statements according to which applies.
