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CIMA Strategic P3 Question # 69 Topic 7 Discussion

P3 Exam Topic 7 Question 69 Discussion:
Question #: 69
Topic #: 7

NTN manufactures mobile phones. The company's directors have created a new formal long term strategy The strategy is based on differentiation. NTN's phones will be thinner and lighter than those of its competitors.

Which TWO of the following statements are correct?
A.

NTN's strategy is likely to be particularly successful in a recession

B.

NTN is likely to be able to reduce its spend on research and development

C.

NTN's strategy is likely to cause competitor price wars.

D.

NTN's strategy will make demand for its products less price elastic.

E.

NTN is likely to incur higher marketing costs.

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Actual exam question for CIMA P3 exam by Arlo2556 at May 3, 2026, 8:00:00 AM

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