Positioning refers to thestrategic process of differentiating an organization in the minds of its customersby clearly defining unique value propositions and identity. It shapes customer perceptions and influences buying decisions. The IASP SPP framework emphasizes positioning as key to competitive advantage and strategy formulation, guiding marketing, product development, and communications. Positioning is distinct from marketing media choices, stock valuation, or physical location, focusing instead on perception and value differentiation.【IASP SPP Study Guide - Positioning and Differentiation】【Kotler, Marketing Management】
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