Michael Porter’s three generic strategies for achieving competitive advantage arecost leadership, differentiation, and focus. These strategies represent different approaches to market positioning and competitive advantage. "Customer first" is a business philosophy but not categorized by Porter as a basic strategy. The IASP SPP curriculum includes Porter’s framework as foundational knowledge for competitive strategy, emphasizing that effective positioning requires selecting and executing one of these generic strategies.【IASP SPP Study Guide - Competitive Strategy】【Porter, Competitive Strategy】
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