Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it...

Question

Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement. How should the data be imported?

Accepted Answer

D. Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.

Answer

A. Import all prospect data and create a suppression list.

Answer

B. Import only the list of mailable prospects in Marketing Cloud Account Engagement.

Answer

C. Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.

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Salesforce Consultant Marketing-Cloud-Account-Engagement-Consultant Question # 15 Topic 2 Discussion

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