LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the...

Question

LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.What should be implemented?

Accepted Answer

D. Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.

Answer

A. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.

Answer

B. Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.

Answer

C. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.

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Salesforce Consultant Marketing-Cloud-Account-Engagement-Consultant Question # 22 Topic 3 Discussion

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