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Questions # 1:

Which three are fields in the Mobileconnect Demographics table?

Choose 3 answers

Options:

A.

Region

B.

Channel

C.

Email

D.

City

E.

Last Name

Expert Solution
Questions # 2:

What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?

Options:

A.

Workspace Shared Notes

B.

Publish Macros

C.

Individually

D.

Post Approvals

Expert Solution
Questions # 3:

What Einstein functionality makes predictions for email only?

Options:

A.

Einstein Scoring

B.

Einstein Copy Insights

C.

Einstein Engagement Frequency

D.

Send Time Optimization

Expert Solution
Questions # 4:

Which two use cases are best suited for the new MC Transactional Messaging API?

Options:

A.

Flash Sales

B.

Order confirmations

C.

Password Resets

D.

Subscription reminders

Expert Solution
Questions # 5:

What is supported as a managed account in Social Studio?

Options:

A.

Amazon

B.

Yelp

C.

Reddit

D.

Google My Business

Expert Solution
Questions # 6:

How are profiles merged In IS:

Options:

A.

Once a day

B.

Probabilistic matching

C.

Deterministic matching on matched identities

Expert Solution
Questions # 7:

Which keywords does MobileConnect automatically recognize as STOP keywords?

Options:

A.

LEAVE, GOAVVAV, END, UNSUB, NO

B.

QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW

C.

STOP. FINISH, END, UNSUB, LEAVE

D.

STOP, QUIT, CANCEL, END, UNSUBSCRIBE

Expert Solution
Questions # 8:

Which two functions does Einstein Copy Selection do for marketing campaigns?

Options:

A.

Send personalized content for each customer when they open email messages

B.

Use aggregate daily engagement metrics to optimize content for the next day

C.

Analyze click results to find out which assets spark the most engagement among customers

D.

Determines how many subscribers will engage with the message.

Expert Solution
Questions # 9:

How should an administrator update the "Do Not Track attribute" value after it has initially been set?

Options:

A.

Log a support case

B.

Use an API Call

C.

Overwrite a subscriber's DoNotTrack settings with an import

D.

Respond to the email with the subject line 'Begin Tracking’’

Expert Solution
Questions # 10:

A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?

Options:

A.

The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox

B.

The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not

C.

The new message replaces the first message only for users who no longer exist in the audience

D.

All users receive the new message, but only if they're read the first message

Expert Solution
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