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  5. Marketing Cloud Advanced Cross Channel Accredited Professional AP-214 Exam Questions and Answers

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Viewing questions 11-20 out of questions
Questions # 11:

How dots social studio unify anonymous and known identities?

Options:

A.

Deterministic matching

Expert Solution
Questions # 12:

Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

Options:

A.

So that even devices with Push Notifications turned off can receive messages triggered by the beacons

B.

They should always be set to High Transmit Power setting

C.

It prevents both the produce message and the deli message from being triggered in both places

D.

So that even devices with Bluetooth turned off can receive messages triggered by the beacons

Expert Solution
Questions # 13:

28, Whit are the functionalities of ad studio. Select multiple.

Options:

A.

facebook advanced match.

B.

linkedin user match.

C.

Iinkedin Company match.

D.

tiktok user match.Ez

E.

myspace user match.

Expert Solution
Questions # 14:

Which two statement are true when using Journey Data and Contact Data within Journey Builder?

Choose 2 answers

Options:

A.

Contac data is dynamic data that retrieves the latest value upon decision split execution.

B.

journey Data is a set of static values passed into the journey for each contact.

C.

Journey Data is dynamic data that retrieves the latest value upon decision split execution

D.

Contact Data is a set of static values passed into the Journey for each contact.

Expert Solution
Questions # 15:

If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series

of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

Options:

A.

Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).

B.

Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App’ link.

C.

Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities

D.

Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.

E.

Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities

Expert Solution
Questions # 16:

What is the most frequent option to refresh an Advertising Audience?

Options:

A.

Monthly

B.

BI-weekly

C.

Hourly

D.

Daily

E.

Weekly

Expert Solution
Questions # 17:

What three statements are true regao1kr«c; Einstein Engagement Frequency (EEF)?

Choose3 answers

Options:

A.

EEF analyzes 360 days of historical data to determine the right frequency of communication.

B.

EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.

C.

EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.

D.

EEFuses only commercial send data.Transactional sends are not considered in modeling.

E.

Salesforce trains eachcustomer's model using only thatcustomer's data.

Expert Solution
Questions # 18:

Where to create topic profiles in command center?

Options:

A.

command center

B.

social automate

C.

social admin

Expert Solution
Questions # 19:

What does Priority in an in App message determine?

Options:

A.

If the priority is set to 1, then the user's device will vibrate to let them know

B.

Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device

C.

Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device

D.

Where on the screen (top, middle, bottom) the in-app message should appear

Expert Solution
Questions # 20:

What is true about Einstein engagement frequency (EEF). Select 3

Options:

A.

EEF uses only commercial send data not transactional

B.

The model uses data available only in your account

C.

Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.

D.

It uses last ISO days engagement data

Expert Solution
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