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Questions # 1:

When creating a Digital Ad Sales Media Proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?

Options:

A.

Ad Space Specification (One-to-One)

B.

Ad Space Creative Size Type (One-to-One)

C.

Ad Space Creative Size Type (One-to-Many)

D.

Ad Space Specification (One-to-Many)

Expert Solution
Questions # 2:

Which two objects in the Media Cloud data model hold specific Ad Sales information within the Advertising Sales Management (ASM) application?

Choose 2 answers

Options:

A.

Quote

B.

Media Plan Placement

C.

Ad Creative Size Type

D.

Contract Line Item

Expert Solution
Questions # 3:

A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the Salesforce account page for advertisers and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business.

What should a Consultant configure or implement to solve for this use case?

Options:

A.

Integrate digital delivery sources to Big Query or Snowflake, connect Tableau to the data warehouse, and then set up an embedded Tableau dashboard on the account page.

B.

Configure the Ad Delivery Connector for CRM Analytics and set up an embedded CRM dashboard.

C.

Clone one of the flex cards included in ASM and customize the parameters to display a Marketing Cloud Intelligence dashboard.

D.

Use integration procedures to build a custom connection to the ad server to bring delivery data into the Ad Delivery object and set up a report chart on the account page.

Expert Solution
Questions # 4:

A System Administrator of an advertising publishing company that uses Advertising Sales Management (ASM) is going through the migration from source org to target org.

During the migration, the System Administrator runs into an error related to permissions and licenses on the target org.

Which two reasons could have caused the error?

Choose 2 answers

Options:

A.

The target org does not have the required platform license definitions and add-on licenses.

B.

The source org does not have the required platform license definitions and add-on licenses.

C.

The System Administrator user profile on the target org does not have the required permission set licenses or add-on licenses.

D.

The target org does not have the necessary integration procedures and Data Raptors.

Expert Solution
Questions # 5:

When a media plan is submitted to the ad servers, there is an error related to missing creative or a notification related to a change in the program schedule.

How can this error or notification be made visible on Media Cloud?

Options:

A.

Through campaign analytics reports

B.

Through data present on Media Cloud

C.

Through Einstein for Ad Servers

D.

Through real-time integration to ad servers

Expert Solution
Questions # 6:

A broadcaster, who has implemented Media Cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions.

In which two ways can a Consultant obtain both planned and actual revenue amounts?

Choose 2 answers

Options:

A.

Planned revenue from Media Cloud and actuals from Ad Server

B.

Planned revenue and actuals from Media Cloud

C.

Planned revenue from Ad Server and actuals from Media Cloud

D.

Planned revenue and actuals from Ad Server

Expert Solution
Questions # 7:

In Advertising Sales Management (ASM), what is the correct order of execution of the pre-built Industries Order Management orchestration plan components?

Options:

A.

Create line items, create order, approve order, activate order, add creative

B.

Create order, create line items, add creative, approve order, activate order

C.

Create line items, create order, add creative, approve order, activate order

D.

Create order, create line items, approve order, activate order, add creative

Expert Solution
Questions # 8:

A publishing company has an existing media plan creation process that was setup using OmniStudio a few months ago. A new requirement has come up where the user will be required to enter a new secondary budget field and this field should be stored with the rest of the media plan details.

On which object should a Consultant add this field so that it is stored with the rest of the media plan and can be added to the appropriate OmniScript?

Options:

A.

Opportunity

B.

Order

C.

Quote

D.

Media Plan Placement

Expert Solution
Questions # 9:

A publisher wants to create a media plan that includes linear ads for a specific TV program.

Which object should a Consultant use to define this TV program in Media Cloud?

Options:

A.

Ad Space Specification

B.

Media Plan Placement

C.

Media Channel

D.

Ad Creative

Expert Solution
Questions # 10:

A publisher has an existing system to build media plans and integrate with Google Ad Manager (GAM) to create digital ad campaigns.

Which two questions are important to ask to determine if Media Cloud Advertising Sales Management (ASM) is a good fit to replace the existing system?

Choose 2 answers

Options:

A.

Which ad servers does the system need to connect to for campaign booking?

B.

Which type of marketing automation system is in use?

C.

What are the dimensions for all digital ad formats for the publisher?

D.

Which types of ad products are included in media plans?

Expert Solution
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