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Viewing questions 11-20 out of questions
Questions # 11:

Media Campaign is a record type of which object?

Options:

A.

Quote

B.

Opportunity

C.

Account

D.

Campaign

Expert Solution
Questions # 12:

A client is looking to adopt a new CRM solution to sell advertising products, starting with their Digital Content line of business. They sell standard digital ad products (digital banners, video inserts).

Using Media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

Options:

A.

Create the required characteristics of the products in the Product object and configure the required products using the Product page layout.

B.

Configure a product using Product Designer and associate the product to an Ad Space Specification.

C.

Configure an OmniScript that will retrieve the products from Google Ad Manager and will be used in sales processes.

D.

Create a new Salesforce object for the Digital Ad Products specifications, link that object to the Product2 object, and configure the required products using the Product page layout.

Expert Solution
Questions # 13:

Which three Marketing Cloud Intelligence integration methods can a Consultant use to ingest and integrate all available channels as well as first and third party data sources, to create a cross-channel optimization platform?

Choose 3 answers

Options:

A.

API Connectors

B.

Data Raptor

C.

TotalConnect

D.

Marketing Cloud Intelligence Data Lake Stream

E.

Data Mapping Visualizer

Expert Solution
Questions # 14:

A home store wants to advertise their products on a particular TV channel owned by a publishing company.

Which channel should this media plan include?

Options:

A.

Digital

B.

Print

C.

Out Of Home (OOH)

D.

Linear

Expert Solution
Questions # 15:

A large media company is using Salesforce Industries to model Digital Advertising products. These products have a common set of characteristics.

Which pair of Media Cloud items would a Product Manager use to most efficiently create the products for the sales users to sell?

Options:

A.

Use a Product Family for those products.

B.

Use an Object Type and assign Attributes.

C.

Use a Standalone Product and add Attributes.

D.

Clone an existing ad product and assign Attributes.

Expert Solution
Questions # 16:

A Media Cloud customer needs to integrate Google Ad Manager (GAM) with an existing middleware system using an integration procedure.

What is the most secure way for a Consultant to implement the authentication and credentialing requirements for the integration, while also minimizing customization?

Options:

A.

Modification on integration procedure is not needed since this is through middleware and the existing named credential is not utilized.

B.

Implement a custom OAuth to authenticate with middleware, storing credentials in the integration procedure.

C.

Create a new authentication provider with custom metadata and use it within a named credential.

D.

Create a remote action in the integration procedure that calls a custom Apex Class.

Expert Solution
Questions # 17:

A company is planning to do an audit and needs a report to determine all the price list changes that have been configured in all streaming packages configured in Media Cloud.

Which set of objects should a Consultant access to generate such report?

Options:

A.

Product, Pricing Variable, Pricing Variable Binding

B.

Product, Pricing Plan, Pricing Plan Step, Price List

C.

Product, Price Book, Price Book Entry, Price List

D.

Product, Price List Entry, Pricing Element

Expert Solution
Questions # 18:

What are two roles of Marketing Cloud Intelligence in Media Cloud?

Choose 2 answers

Options:

A.

Campaign reporting using Media Cloud and Ad Server data

B.

Acts as a customer data platform

C.

Campaign performance using Media Cloud and Ad Server data

D.

Acts as a data lake for customer data insights

Expert Solution
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