Using Earl's 'Three levels of IT strategy' framework, which one of the following activities would occur as part of an Information Systems (IS) strategy?
VWX manufactures and sells a wide range of products. All these products utilise lenses and digital imaging technologies. VWX is considering how to manage its product portfolio.
Management is concerned about two product ranges in particular: cameras and home projectors.
VWX's cameras are Single Lens Reflex (SLR) cameras featuring interchangeable lenses and provide detailed, high quality images of objects both at very close range and at considerable distances. VWX has the largest share of the camera market but the market sales are falling as people increasingly use their mobile phone handsets to take and share photographs.
VWX has a small share of the home projector market. As a consequence the range is loss making. The home projectors are used to show photographs or films on large wall-sized formats. There is a growing trend for customers to buy home projectors to connect to mobile phones, tablets and games consoles to project the content into a larger image and in order to share it.
Which THREE of the following product management strategies should VWX adopt?
G sells technology-based wristbands that detect the duration and quality of an individual's sleep G's wristbands are available for sale through G's website only. Also on the website, G offers for sale sleepwear supplied by partner company. H. H pays G 10% of the sales revenue, when sales of its products are made through the G website Additionally, G allows a pillow company, D, to advertise on the G website for a small fee each month It does not facilitate sales of D's pillows through the G website.
Which of the following correctly identifies the three revenue models that G achieves through its website'?
Company Y is a global business selling a selection of technological items including phones, laptops and other computer related items. In addition Y sells accessory items, music downloads, apps: digital books and video downloads including films and television series through a cooperative partnership with other companies, designed to create value for the customer.
Which of the following terms best describes what Y has created?
