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Northern Trail Outfitters (NTO) has the following systems:
Customer master-source of truth for customer information
Service cloud-customer support
Marketing cloud-marketing support
Enterprise data warehouse—business reporting
The customer data is duplicated across all these systems and are not kept in sync. Customers are also complaining that they get repeated marketing emails and have to call into update their information.
NTO is planning to implement master data management (MDM) solution across the enterprise.
Which three data will an MDM tool solve?
Choose 3 answers
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