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Questions # 11:

A key use of research in Needfinding work is for market segmentation, where an overall population of prospective customers is segmented according to the particular outcome each segment seeks.

Select one correct answer from the list:

Options:

A.

The particular outcome each segment seeks

B.

Various demographic factors

C.

Their lifestyles

D.

Their tastes—what they like and dislike

Expert Solution
Questions # 12:

Good Innovation Teams know how to uncover market gaps and turn them into opportunities.

Select one correct answer from the list:

Options:

A.

Competitors’ weaknesses / advantage

B.

Industry trends / knowledge

C.

Market gaps / opportunities

D.

Exciting technology / new products

Expert Solution
Questions # 13:

All good innovations start their life as a hypothesis and therefore teams—if they are to explore a particular situation in their search for a new innovation opportunity—can thus engage in hypothesis forming.

Select one correct answer from the list:

Options:

A.

hypothesis

B.

need

C.

idea

D.

question

Expert Solution
Questions # 14:

A key principle in Design Thinking is that most of the problems we encounter are __________ when we first encounter them.

Select one correct answer from the list

Options:

A.

Ill-framed

B.

not worth solving

C.

too big

D.

already solved

Expert Solution
Questions # 15:

Some of the commonly-used other types of Market Research include Sentiment Analysis, Brand Tracking, and Social Media Listening.

Select one correct answer from the list:

Options:

A.

Customer Co-Creation, Kepner-Tregoe Studies, and Time & Motion Studies

B.

Anthropometric Studies, Usability Studies, and Aptitude Studies

C.

Cognitive Task Analysis, Collaborative Mind-Mapping, and Value Web Analysis

D.

Sentiment Analysis, Brand Tracking, and Social Media Listening

Expert Solution
Questions # 16:

Projects in the Back End must ultimately take all of the upfront work done in the Front End and Mid Zone and, via a carefully managed development process, turn that into _______________.

Select one correct answer from the list

Options:

A.

new insights the team can use to further refine its Innovation Intent.

B.

a precision-engineered offering that performs better than any other competing offering on the market

C.

a product or service design that in theory should be able to deliver on its Innovation Intent

D.

a well-designed product or service that delivers on its Innovation Intent

Expert Solution
Questions # 17:

Many brainstorming sessions start with quiet time for individual brainwriting.

Select one correct answer from the list:

Options:

A.

Problem review

B.

Brainwriting

C.

Sketching

D.

Reflection

Expert Solution
Questions # 18:

In order to manage the different stakeholders to a given Innovation Project, the Project Leader must figure out what each stakeholder’s motivations are, and how to thereby leverage those to achieve, overall, what needs to be accomplished.

Select one correct answer from the list:

Options:

A.

Thoughts

B.

Motivations

C.

Favorite things

D.

Breaking points

Expert Solution
Questions # 19:

Becoming an Innovation Manager gives one a chance to make a name for themselves by ________________.

Select one correct answer from the list

Options:

A.

leading the most radical and demanding innovation efforts

B.

showing off how much they know

C.

demonstrating lean thinking skills and financial acumen

D.

demonstrating leadership skills and business acumen

Expert Solution
Questions # 20:

The fourth step for projects in the Back End is for teams to undertake the formal design and development work required to have a final design for the offering. For a product, this involves an engineering design that is consistently manufacturable and yields a product capable of delivering on the Design and Innovation Intents set for it.

Select one correct answer from the list:

Options:

A.

Manufacturing ready and yields a product capable of satisfying customers

B.

Easy to manufacture and assemble, and yields a product customers are very happy with

C.

Consistently manufacturable and yields a product capable of delivering on the Design and Innovation Intents set for it

D.

Manufacturable within quality limits and yields a product that meets all of its specifications

Expert Solution
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