A key use of research in Needfinding work is for market segmentation, where an overall population of prospective customers is segmented according to the particular outcome each segment seeks.
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Good Innovation Teams know how to uncover market gaps and turn them into opportunities.
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All good innovations start their life as a hypothesis and therefore teams—if they are to explore a particular situation in their search for a new innovation opportunity—can thus engage in hypothesis forming.
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A key principle in Design Thinking is that most of the problems we encounter are __________ when we first encounter them.
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Some of the commonly-used other types of Market Research include Sentiment Analysis, Brand Tracking, and Social Media Listening.
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Projects in the Back End must ultimately take all of the upfront work done in the Front End and Mid Zone and, via a carefully managed development process, turn that into _______________.
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Many brainstorming sessions start with quiet time for individual brainwriting.
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In order to manage the different stakeholders to a given Innovation Project, the Project Leader must figure out what each stakeholder’s motivations are, and how to thereby leverage those to achieve, overall, what needs to be accomplished.
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Becoming an Innovation Manager gives one a chance to make a name for themselves by ________________.
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The fourth step for projects in the Back End is for teams to undertake the formal design and development work required to have a final design for the offering. For a product, this involves an engineering design that is consistently manufacturable and yields a product capable of delivering on the Design and Innovation Intents set for it.
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